health halo

Pepsi Paid $1.95 Billion for Poppi, in a Category That Averages as Much Sugar as Fiber

UNC researchers read the labels on 108 prebiotic sodas and found roughly 5 grams of fiber, 5 grams of sugar, and, in most cans, a non-nutritive sweetener. Poppi agreed to an $8.9 million settlement over its gut-health claims; months later Pepsi paid $1.95 billion for it.